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January 2013
Job Search... Just What Are You Selling?
by Susan Reynolds

Many people have the great New Year's resolution to make a wonderful change in their career. Some have an astute instinct for self-promotion, while others struggle tremendously to find any chance to get in the door of a new opportunity. As I watch a wide variety of people attempt to make a good change, here are some pitfalls I frequently observe.
  • Many people do not realistically assess their skills as they would compete with other job-seekers. One would expect that people exaggerate their abilities. In fact, I more often observe that they either undervalue their skills, or have literally no idea what skills they possess that would have value in the marketplace.

  • Many job-seekers wish to change industries, but then use terms and phrases that are very particular to the industry from which they're wishing to escape. They thus achieve trapping themselves right back from which they came.

  • Many individuals suffer from over-generalization. They look at job descriptions and do not correctly interpret the criteria needed by the hiring company. This leads them to applying for almost anything, claiming they can do anything. When quizzed about a missing requisite, their response is often, "but I'm a quick learner". They don't accurately understand which hiring needs would in fact probably be critical to a company making a hire.

Of course there are many more examples, and equally as many exceptions, but the main point is to learn to accurately "self-promote" so one's best abilities are put to work!

Susan Reynolds is a senior partner at NewMarket Careers in Santa Clarita, a job search, career strategy, and resume-writing firm geared toward managerial, executive, and senior level professional careers. She can be reached at or 661-755-3308.

Other Job and Career Success Related Articles:
Not Just Any Job: the Right Job

Are You Promoting Your Old Company or Your Career?

Job Search Magic


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