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November 2010
Job Searching or "Flinging Resumes"?
by Susan Reynolds

Many job searchers are in an "Iíll take anything!" Apparently they think that some amazing accident is going to happen, and they're going to just bump up against a job! But that's so profoundly unlikely, that they might as well be betting on a lightning strike.

I've recently been reviewing resumes for a very carefully thought-out job description, and Iíve been shocked by the number of "candidates" who would appear to have never read the posting, but submitted a response anyway. Here's how to do it the RIGHT way:

Comb over every word of an interesting job posting. Read carefully for the possible background and nuances that you can infer by thinking about their industry, competitors, customers, etc. Match your capabilities against their needs for each statement within the posting. Do you measure up? Would YOU hire YOU for that position? Why? Ah there's the opportunity: make the case of exactly why you will be the correct choice for the needs of the firm. Think about your competitors. Make the case as to why you're the better option. Don't just tell them you're qualified. Tell them WHY you're qualified, and prove it!

This issue of being able to "prove it" very distinctly wins or loses positions. Be prepared to state your results in similar functional situations to those you would be confronting if you were to be the successful candidate. You're extremely unlikely to be doing anything other than wasting your, and your readers', time if you just respond to simply anything when you know you're not a great choice. But when you identify a super opportunity and make a firm and valid case that your services will help the firm then your resume and letter will successfully find their way to the top of the pile!

Susan Reynolds is a senior partner at NewMarket Careers in Santa Clarita, a job search, career strategy, and resume-writing firm geared toward managerial, executive, and senior level professional careers. She can be reached at or 661-755-3308.

Other Job and Career Success Related Articles:
Too Old to Get a Great New Job?

Negotiating the Best Possible Compensation

Job Search Grief

Cover Letter Strategies: What Can You Accomplish?

Negotiating Compensation in this Adverse Economy


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