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November 2009
Job Search Getting You Down?
by Susan Reynolds

The news repeats the bleak numbers over and over.  But many people need to and are taking the statistics much more personally.  It’s not just a city, state, or national unemployment number.  It’s much more close to home.  It’s a “family” unemployment statistic.  And the logical response is to get darned depressed.  These feelings are logical and expected.  But you need to move emotions away from these personal feelings and move instead to solid, disciplined, rigorous job search strategies.

People are indeed getting hired.  Yes, admittedly the reality is that there are far too few opportunities for far too many wonderful, qualified, talented professionals.  But people are indeed getting hired.  You HAVE to stay vigilant.  Do not be part of the statistic of those who have simply given up.

Make sure you have carefully assessed your history for a realistic inventory of your strengths, talents, skills, and qualifications.  Do strenuous market research.  The job market is probably not going to come to you in the form of an easy Internet posting.  You’re going to have to go out TO the market.  You’ll have to prove that your target organization will be best served by having your talents; that NOT having you will cost or lose more money and time, than could have been achieved with your abilities.  Be prepared to explain your background competitively.  Be ready to prove just how you know that you’ll be a great choice, even when an organization is possibly considering not hiring at all.

Get out there.  Meet people.  Talk to people.  Learn about companies and industries.  Keep implementing carefully planned actions.  Strategic repetition will win the day.

Susan Reynolds is a senior partner at Newmarket Careers in Santa Clarita, a job search and career strategy firm geared toward managerial, executive, and senior level professional careers.  She can be reached at or

Other Job and Career Success Related Articles:
How to Make Job Fairs Productive

Danger! How to Lose a Job Offer Because of the Internet!

Successful Transitional Job Search

The Price for Good People

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