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June 2009
Social Media Networking for Job Search
by Susan Reynolds

A new age is upon us! We can find previously lost and wonderful contacts from our earlier career adventures! I recently attended a helpful seminar here in the SCV presented by Quantum Technology Solutions. I learned a great deal, but probably more important is the thinking that it caused me to do about making, keeping, and nurturing professional connections. The seminar discussed Facebook, LinkedIn, Twitter, blogging, and use of video in such applications as websites and YouTube. Amazing and a bit intimidating opportunities exist to promote and connect oneself!

First of all, be extremely careful to protect yourself by judiciously thinking through each piece of information you choose to upload. It is not necessary to include information which could jeopardize your identity. But be equally cautious with your professionalism. Please don’t be tempted to mix the business of professional networking with the fun of social networking. Make sure any photos that you upload of yourself, or that you allow to be “tagged” to you, are appropriate to your business image. Select a professional screen name for yourself. Write a carefully constructed profile. Perhaps it’s best to always measure your Internet content to include only that which wouldn’t embarrass you if the leaders of your community and your employers were to view it!

Once prepared with a great profile for yourself, you’ll be amazed with the number of prior colleagues, vendors, customers, and more, with which you can reconnect. (Yes, there will be some that will cause you to shy away.) Research companies; learn about the cultures and organizational charts of your job search targets. You will possibly be able to identify decision-makers within departments pertinent to your career needs.

But no matter what, protect your identity, maintain your professionalism, and practice good Internet etiquette!  You’ll reap the rewards of having better business connections for your career than ever before!

Susan Reynolds is a senior partner at Newmarket Careers in Santa Clarita, a job search and career strategy firm geared toward managerial, executive, and senior level professional careers.  She can be reached at or

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