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February 2009
Is Your Job Search On the Beach?
by Susan Reynolds

It’s like surfing.  You paddle out into the ocean and watch for a good wave.  You join everyone else floating on their boards, positioning for the best way to catch the “big one”.  You’re ready.

If we all listen too attentively to the calamity that’s reported with that sensational spin on the news, we’d all believe that there is virtually no hiring going on anywhere.  But this is in fact not the case.  Many organizations still have human resource needs, and are actively seeking the best possible talent they can recruit.  Yes, it’s a “buyer’s market”, but that doesn’t mean there’s no market at all for your talents, capabilities, and strengths.

You need to plan out a full strategy.  Utilize every tactic.  Don’t limit yourself to one concept.  If you’re sitting at your computer, depending on the Internet to create your job search, you might be left on the beach.  Strategize every possible direction and every possible source of opportunity.  Use every possible personal connection to viable business relationships.  People hire those with the best personal connections and professional references.  Get out there and meet people.

Get out in the water.  Get out there and stay out there.  Do NOT get left standing on the beach.  Yes, the opportunities are hard to find, but if you’re not looking, and looking aggressively, with every tool and strategy you can muster, you’re going to be left standing on the beach.  Get out in the water and turn your eyes toward the possibility of a good wave

Susan Reynolds is a senior partner at Newmarket Careers in Santa Clarita, a job search and career strategy firm geared toward managerial, executive, and senior level professional careers.  She can be reached at or

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Now is Not the Time for Silence

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Details Matter in Effective Job Search

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