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September 2007
Are you working for a Dinosaur?

by Susan Reynolds

…So is it time to transfer to a new industry? Industries have cycles: emerging technologies with explosive growth evolve to competitive environments with many organizations vying for the same customers. When an industry finally reaches maturity, there is not enough business to go around… too many hungry mouths fighting for a piece of an ever shrinking pie. That’s when you find yourself working for a “dinosaur”, not that your boss acts like T-Rex, but that your company, and the entire industry, is ultimately going to become extinct.

So what about your career? How do you transition to a new, thriving workplace? First, examine the functional roles you’ve served. What have your job descriptions and titles been? Make sure to break down the actual skills and tactics you’ve used on a day to day basis. Talking to people who know you well, but have never actually worked with you, are an excellent source of objective opinions. Take a careful inventory of what you know how to do!

Research organizations that do business not in the same industry as your “dinosaur”, but in the same way, with the same type of business activities, the same type of selling, or the same form of distribution. You’ll have identified your new career marketplace! Learn the buzzwords of your new target. Research the major “players” and the affiliations in which they network. Then you’ll be ready to market yourself out of the “dinosaur” and off to a new career “racehorse”!

Susan Reynolds is a senior partner at Newmarket Careers in Santa Clarita, a job search and career strategy firm geared toward managerial, executive, and senior level professional careers. She can be reached at or 661-755-3308.

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